The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced to 50,000 points. They were also refocusing on the remainder of the Chase Sapphire product portfolio to assess differentiation among the products and to identify white space in the market that could support additional new product launches.

Must create a PowerPoint slide deck presenting your analysis. (18-22 page)

• ·Assume the role of upper managementpresenting their recommendations to the Board of Directors. As all students will have read and analyzedthe case in their memos, your presentation shouldnot provide background information or an overview of the case. Instead, you are to focus exclusively on theproblem and the recommendations you suggest remedying the problem Provide the best possible, most logical and well justified solution(s). Do not offer a list of possibilities; insteadoffer a prioritized list of best possible actions.