Question Description
This assignment has been developed to help you better understand the characteristics of an innovation and how they influence an innovation’s rate of adoption.
The module includes your instructions, a video which you are to view, a place to submit your written assignment, and a grading rubric.
Video
View the video below. It is a presentation by Pattie Maes, an MIT researcher in the field of Augmented Reality, who discusses how a person's experience with their surroundings might be augmented with relevant digital information. (Note: View the initial 25 minutes before the Q & A session begins.)
https://sorrell.mediasite.com/mediasite/Play/dfad0…
Written Assignment
Come up with an idea for a new product that would provide relevant digital information to a person in some situation. Pattie Maespresented several examples in the video. Next, clearly explain the benefits your new product would provide to a group of consumers and how it would be better than what they currently use/do.
Finally, discuss how you think the success of your new product would be influenced by each of the five characteristics of an innovation (i.e., relative advantage, compatibility, complexity, divisibility, and communicability). (Note: Review both Chapter 20 of the Kotler & Keller textbook and the grading rubric as you prepare your written assignment.)
Your written assignment should be no more than 2 pages long, not including any citations. In terms of format, it should be single-spaced on standard-sized paper (8.5" x 11") with 1" margins on all sides. Your submission should use a highly readable font (12 pt. Times New Roman font). Your written assignment should reflect proper grammar, spelling, and style. Any source citations should use APA formatting. A grading rubric is provided. Submit in Canvas
Rubric
Innovation Assignment Rubric
| Criteria | Ratings | Pts | |||
|---|---|---|---|---|---|
|
This criterion is linked to a Learning OutcomeDevelopment |
|
3.0 pts |
|||
|
This criterion is linked to a Learning OutcomeOrganization |
|
3.0 pts |
|||
|
This criterion is linked to a Learning OutcomeQuality of Response |
|
3.0 pts |
|||
|
This criterion is linked to a Learning OutcomeMechanics |
|
3.0 pts |
|||
|
Total Points: 12.0 |
|||||
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Place Order” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.