This must be done in SPSS Modeler!!! The purpose of this assignment is to perform association rulesanalysis to determine whether or not the information generated can beused to address a specific business problem.

For this assignment, you will use the "Bakery" data set from theTopic Materials. Most data categories are self-explanatory. Clarifyingnotes are as follows.

1. ReceiptID: Unique receipt ID (note that all items with the same receipt ID were purchased together)
2. Item: Name of the food item that was purchased

A bakery is interested in increasing sales by optimally displayingand arranging its various baked goods and drinks. The bakery would liketo know which items are typically purchased together so it can place thecorrelated items closer together in its display cases. The bakery hasrandomly selected 1,000 receipts and compiled a list of items that werepurchased together for each receipt.

As an analyst, you have been asked to examine the data, summarizeyour findings, and recommend how the bakery can use these findings tostrategically arrange its bakery products to increase sales. Useassociative rules analysis to explore the various dependencies amongpurchased items. Use the Apriori method to do the analysis with aminimum antecedent support of 4%, minimum confidence of 70%, and maximumnumber of antecedents of 5. Analyze and interpret several of theresulting rules. Present your finding in the form of a 250-wordexecutive summary that includes relevant data, charts, and tables, andaddresses the following.

Question 1: How would you explain theconcepts of support, confidence, and lift to an executive who isunfamiliar with association rules analysis? Include the Apriori methodoutput chart when submitting the answer.

Question 2: What would you say about the support of the rules derived from the Apriori analysis?

Question 3: If both an apple tart and anapple Danish were purchased, how likely is it that an apple croissant isalso purchased? Explain your answer.

Question 4: Does it make sense for thebakery to place all of its apple-flavored items together in the displayor is it better to spread them out in the display? Explain why.

Question 5: If the bakery wanted to increase the sales of cherry soda, what cross-promotional offers could it employ? Explain why.

General Requirements:

Submit the executive summary as Word document.