Media, such as books, movies, television shows, and commercials,frequently present examples of stereotypes, including gender, race, andethnicity. For example, marketing shown in computer or technicalbranding or in cleaning commercials featuring housewives includesstereotypes. Companies use these stereotypical branding approaches toattract a specific audience and increase product sales. Consider theinfluence of this media on perceptions and communication. What mediamessages have influenced your perceptions of others?

In this Application Assignment, you analyze examples of stereotypes in media.

To prepare:

• Review this week’s Learning Resources.
• Consider the use of stereotypes in various forms of media.
• Think about how stereotypes elicit emotional responses from the audience.
• Choose an example of a stereotype from a piece of media

With these thoughts in mind:

Write an essay of at least 300 words explaining how yourchosen example demonstrates a stereotype. How does your example exhibit astereotype and/or stereotype maintenance (as described in your text)?Explain the impact of the stereotype in the situation. Cite readingsfrom this week that are relevant to your example.

Be sure to support your work with specific citations from this week's Learning Resources and any additional sources.