For this unit’s section of the Market Research Report, you will develop the methodology that you will use to conduct yourprimary research, and you will determine the hypothesis. This includes determining the questionnaire design, samplingdesign(s), and sampling procedures. Analyze the reliability, validity, and generalizations. Your textbook will provideguidance on compiling an effective survey instrument that will provide you with adequate data to complete this project.You will include a copy of your questionnaire in the appendix of your report (not included in the minimum page count).Distribute the questionnaire with a goal of retrieving a minimum of 20 valid and credible survey responses. You will usethe survey results to complete the Unit VII Assignment.If you are unable to collect responses from 20 participants, you will be permitted to utilize data from a similar studyconducted by other researchers as an alternative; keep in mind, however, that you must still develop and submit thequestionnaire of your own design for this unit’s assignment. If you choose to use survey data from a similar study.Your response for this unit should be a minimum of three pages, not including the title page, reference page, or appendix.References should include your textbook and a minimum of one additional credible reference. All sources used, includingthe textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APAguidelines. The company you will be using is attched below