Case 5: Sonic is a successful franchise that offers an old-fashioned drive-in experience.

1. What is Sonic’s competitive advantage over other fast-food franchises?

2. What are the advantages of becoming a Sonic franchisee?

3. What are the disadvantages of buying into the sonic franchise?

4. You are an executive involved with Sonic’s franchise operations. Sonic franchisees have become increasingly popular. On the other hand, you have heard about some notable cases of misconduct at a few franchisees. You think making the franchise requirements more stringent and/or increasing the initial investment will help the company maintain additional control over its franchise operations and increase profit. Develop a list of requirements for opening up a new Sonic franchise that will be distributed to new entrepreneurs wanting to open up their own.

The Sonic case file is uploaded.

Word count must be 1,000 words for total assignment.

Must use at least 3 scholarly sources 1 being the textbook.

Textbook: Ferrell, O., Hirt, G., & Ferrell, L. (2015). Business in a Changing World (10th ed.). New York: NY: McGraw-Hill Education.

Must include in-text citations with authors last name and year. References must be in APA style as well.