This is a written assessment of the marketing activities of Tesla. no specific format, don't need to have a lot fancy words.

I need a 100% original created paper with properly quotes from textbook and examples that can be googled.

Resource:

1.Textbook (I make the screen shot or paste all the text you need, or I can email you the textbook)

“Marketing”, 13^th Edition, Kerin, Hartley, Rudelius, McGraw Hill, ISBN 978-1259573545.

2.Any other resource (must can be googled).

For example:

Elon Musk Just Sent His Tesla to Space

http://time.com/5136400/spacex-elon-musk-tesla-spa…

Certain things you need to include (I make the pdf from text book which you might need to read)

1.Tesla’s background/history

2.HOW MARKETING DISCOVERS AND SATISFIES CONSUMER NEEDS

Marketing Mix (the four p’s) on page 9 from textbook

Figure 1-3 on page 9

3.THE STRATEGIC MARKETING PROCESS

Step 1: Situation (SWOT) Analysis

SWOT – an acronym describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats.

Step 2: Market-Product Focus and Goal Setting

Step 3: Marketing Program

4. Five step marketing research

5. personal experience on their retail store

including a picture of their retail store will be nice

6. Make recommendations as to how you would improve the business’s marketing to its customers.