Behavior Change

Ultimately, the knowledge you gain from studies in social cognition can help you better understand how to change behavior. Fishbein and Ajzen’s (2009) theory of reasoned action and theory of planned behavior are seminal models for behavioral change. These models have evolved as a result of decades of research on how various social cognitive factors such as attitudes, norms, and perceived control can impact both our intentions and our behavior.

In the essay, please follow the structure as below:

1. A brief description of a behaviour that you would like to change:
Change the organisations' behaviour of producing gender bias ads which stereotype women.

2. Then, explain the conditions necessary for the behavior to change according to Fishbein and Ajzen’s theory of reasoned action.

3. Finally, explain two potential challenges to changing the behavior and explain two ways you might address those challenges according to the theory of planned behavior.

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Readings

• Article: Bamberg, S., Ajzen, I., & Schmidt, P. (2003). Choice of travel model in the theory of planned behavior: The roles of past behavior, habit, and reasoned action. Basic and Applied Social Psychology, 25(3), 175–187. Retrieved from the Walden Library using the Business Source Complete database.
• Article: Hrubes, D., Ajzen, I., & Daigle, J. (2001). Predicting hunting intentions and behavior: An application of the Theory of Planned Behavior. Leisure Sciences, 23(3), 165–178. Retrieved from the Walden Library using the Business Source Complete database.
• Article: Maeder, E. M., & Wiener, R. L. (2008). Likelihood of using drug courts: Predictions using procedural justice and the theory of planned behavior. Behavioral Sciences and the Law, 26(5), 543–553. Retrieved from the Walden Library using the Academic Search Complete database.
• Article: Muñoz-Silva, A., Sanchez-Garcia, M., Nunes, C., & Martins, A. (2007). Gender differences in condom use prediction with theory of reasoned action and planned Behaviour: The role of self-efficacy and control. AIDS Care, 19(9), 1177–1181. Retrieved from the Walden Library using the CINAHL Plus with Full Text database.
• Article: Natan, M. B., Beyil, V., & Meta, O. (2009). Nurses’ perception of the quality of care they provide to hospitalized drug addicts: Testing the theory of reasoned action. International Journal of Nursing Practice, 15(6), 566–573. Retrieved from the Walden Library using the CINAHL Plus with Full Text database.