Question Description
this is grading rubric
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Project Matric |
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Content |
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Mission Statement |
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Organizational Objectives – financial/marketing |
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SWOT analysis, Industry Structure, Business Portfolio (if relevant) |
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Market segmentation |
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Positioning Strategy |
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Logo/Tagline |
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Pricing Strategy |
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Communication Mix(IMC) |
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Advertisement/Promotional Materials |
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Creativity |
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Organization of Material-Does report build by employing material from prior sections? |
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Choice and Defense of Recommended Strategies in Decision Periods |
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Individual summaries |
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Grammar |
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7.5 |
Team Assignment Score |
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5 |
Project Score |
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7.5 |
Presentation Score |
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20 |
Final Project Score |
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