My attached Marketing Plan failed my Professor's standards. He wants more details in these three areas:

1. Write an introduction to your company. Describe yourhypothetical company, its location, and the product it makes or the service itprovides, and introduce the contents of your marketing plan. (Just make up something. It's a fake company)

2. Decide the main goals that you would like to achievewithin the next year (short term) and the mains goals that you would like toachieve within the next five years (long term). Determine the most appropriateways to measure both short- and long-term goals.

3. Develop an environmental analysis that includescompetitive, economic, political, legal, technological, and socioculturalforces.

Short and long term goals:

MUST be marketing-focused(revenue $, profit $, market share %, # of customers, customer retention%, etc)

MUST BE SMART goals per all the material that was providedexplaining and giving examples of SMART GOALS (Specific, Measurable,Achievable, Realistic, Time-based)

Go back and look at the examples and materials previouslyprovided

Environmental forces analysis

Competitive forces: MUST provide the names of at least 2actual competitors you will face and a discussion of the overall nature of thecompetition in your industry/market

Economic forces: discussion of what is actually happening inthe economy today (relative low inflation, low unemployment, strong economicgrowth etc and how these can potentially impact your business

Socio-cultural forces: identify and discuss various trendswithin our broader society today that could have either a positive or negativeimpact on your business (examples could be people seeking healthier lifestyles,two income families, single parent families, people seeking more gluten-freefood etc.) The key is to think about and discuss how each trend couldpotentially impact your business.

Demographic trends:what ARE the demographic trends in our society (what is the fastestgrowing ethnic demographic for example), how does an aging baby boom generationor upcoming millennial generation possibly impact your business?

Legal/regulatory trends: what ARE theses trends within YOURINDUSTRY.Example, if you’re doing arestaurant business, there is a trend towards requiring calorie counts on everymenu item.What are the trends in YOURindustry and how might they impact you?

Technology trends:what are the trends in the use of tech within your industry today andhow could those impact your business?Example, order takers and waitresses/waiters are being replaced with“ordering kiosk” in the restaurant industry.

The quickest way to get started on discovering the varioustrends in your industry is to just Google something like “current U.S. economictrends” or “socio-cultural tends” or “ regulatory trends in the ________industry” and see where it leads you.Then think about any trends you discover could impact your business.

As stated in the previously provided submission checklistand grading form, good research and references are an actual necessity in orderto do this environmental analysis properly.