Question Description
Please read the instructions for each part because each partmust be complete
Part 1
Refer to the common bond case study attachment
Write a 1,050- to 1,400-word analysis of the CommonBond Email marketing case study.
- Describe the benefits ofcreating an email creation strategy and process, and why it is importantfor Common Bond?
- Describe any risks of creatinga three-month forward-looking email calendar.
- With relatively high open andclick–‐through rates to date, how should the team measuresuccess of the new strategy and process? How will they know if the effortof planning is making an impact?
- What can you do to improve thestrategy or process?
- Should Common Bond consider anentirely new thread of emails for customers of new products that theylaunch?
- As Common Bond grows, shouldemail remain an important avenue for communicating with target customers?How should the strategy evolve over time?
Part 2
The choose topic was a tasty healthy seasoning that people withhealth issues can use
Create a 10- to12-slide Microsoft® PowerPoint® presentation with speaker's notes to develop asocial media plan for the product that was "created" during Week 3and include the following:
Establish a strategyand objectives for each piece of the plan.
Address soundreasoning as to why each social media platform is being utilized (Twitter,Facebook, LinkedIn, YouTube, etc).
Build in an emailstrategy, including target markets, timing, and how to incorporate brandinginto email communications and measuring tools, to determine success from eachplatform.
Part 3
Prepare an 875-word research paper as part of amarketing research committee for your organization about current microeconomicthought and theory.
Identify the fundamental lessons the Ten Principles ofEconomics teaches regarding:
- How people make decisions
- How people interact
- How the economy works as awhole
Explain the following to help the committee membersunderstand how markets work:
- How society manages its scarceresources and benefits from economic interdependence.
- Why the demand curve slopesdownward and the supply curve slopes upward.
- Where the point of equilibriumis and what does it determine?
- The impact of price controls,taxes, and elasticity on changes in supply, demand and equilibrium prices.
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