Question Description
Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented "Why Thinking You’re Ugly is Bad for You" at a TED Talks event.
In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove's customers (and potential customers)? What are the advantages? What are the disadvantages?
Refer to the articles listed below. All information must be cited in APA format.
Dove. (2016). The Dove campaign for real beauty. Retrieved from http://www.dove.us/SocialMission/campaign-for-real-beauty.aspx
Piper, T. (2006, October 6). Dove evolution [Video file]. Retrieved from https://www.youtube.com/watch?v=iYhCn0jf46U&feature=youtu.be
Ramsey, M. (2014, September). Why thinking you’re ugly is bad for you. Retrieved from https://www.ted.com/talks/meaghan_ramsey_why_think… anguage=en
The resource below points out some of the key differences between public relations and advertising. Copy and paste the link into your browser to view the article.
Wynne, R. (2014). The real difference between PR and advertising. Forbes. Retrieved from http://www.forbes.com/sites/robertwynne/2014/07/08/the-real-difference-between-pr-and-advertisingcredibility/#5bbe0cb22700
This is not a ESSAY. Just discussion question. Response does not have to be long.
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