answer the questions separately: make sure to use tool and concepts from the text attached

1- Chapter 10 page 259

Read the Logitech (A) case.

From last paragraph on page 261, "…put together (what you believe are…) the five most important factors under each part of the model in the chapter (technical factors and commercial factors)"

"Give all of your proposed factors weights (for importance)."

Apply two of your factors of your rating model to the product concept. (ie, create a rating scale and rate the product concept on each factor using one of the techniques from chapter 10.

2- Watch this TED talk on innovation and submit answers to these questions.

http://www.ted.com/talks/charles_leadbeater_on_innovation?language=en# (Links to an external site.)Links to an external site.

Submit short answers here:

• Who are the Pro-Ams in your hobby or industry?
• How was the snowboard created? What were secondary "consumer" innovations?

Prepare to discuss in class

• Why are consumers ahead of corporations? Or better yet, why are corporations behind consumers?
• How do corporations "defend" against consumer innovators?

3- Ch 11 Q2

Maybe a matrix or table? Spider diagram with an axis for each dept.?

4- Race website:

http://www.cycracetomackinac.com/

Tracker:

http://www.cycracetomackinac.com/race-tracking/

or:

http://yb.tl/chicagomack2018

Boat: Joie de Vie, US119, Section: Beneteau 36.7

Discussion question:

Based on your knowledge of the Part Three Concept/Project/Evaluation, what

do you believe would be the lowest element of ATAR slowing the adoption of

this type of tracker for land or marine commercial applications?