Watch this video and write a short essay.
http://mym.cdn.laureate-media.com/2dett4d/Walden/P…

In the short essay (200-300 words)

1. Write your rating (1, least persuasive, to 5, most persuasive) of how persuasive you found each message.
2. Then, explain which image(s) you attribute to central route processing and which image(s) you attribute to peripheral route processing and why.
3. Finally, describe two factors that may influence when central route processing occurs and two factors that may influence when peripheral route processing occurs, and explain how.

Be specific and use examples to illustrate your points.

Readings

• Course Text: Handbook of Social Psychology
  • Chapter 10, “Attitudes”

• Article: Cacioppo, J. T., & Petty, R. E. (1984). The elaboration likelihood model of persuasion. Advances in Consumer Research, 11(1), 673–675. Retrieved from the Walden Library using the Business Source Complete database.
• Article: Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology, 39(5), 752–766. Retrieved from the Walden Library using the PsycARTICLES database.
• Article: Chaiken, S., & Eagly, A. H. (1983). Communication modality as a determinant of persuasion: The role of communicator salience. Journal of Personality and Social Psychology, 45(2), 241–256. Retrieved from the Walden Library using the PsycARTICLES database.
• Article: Chaiken, S., & Maheswaran, D. (1994). Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. Journal of Personality and Social Psychology, 66(3), 460–473. Retrieved from the Walden Library using the PsycARTICLES database.
• Article: Chen, S., & Lee, K. (2008). The role of personality traits and perceived values in persuasion: An elaboration likelihood model perspective on online shopping. Social Behavior and Personality, 36(10), 1379-1400. Retrieved from the Walden Library using the SocINDEX with Full Text database.
• Article: Eagly, A. H., & Chaiken, S. (2007). The advantages of an inclusive definition of attitude. Social Cognition, 25(5), 582–602. Retrieved from the Walden Library using the Academic Search Complete database.
• Article: Zuckerman, A., & Chaiken, S. (1998). A heuristic-systematic processing analysis of the effectiveness of product warning labels. Psychology & Marketing, 15(7), 621–642. Retrieved from the Walden Library using the Business Source Complete database.

Websites

• Social Psychology Network. (2011). Retrieved from http://www.socialpsychology.org

Optional Resources