**Please see and follow the attached grading guide closely.**

Purpose of Assignment

The Product Life Cycle (PLC) is a vitalcomponent of the marketing plan. Monitoring products and services asthey flow through this process helps marketing managers adjust theirmarketing strategies to keep products and services thriving for as longas possible. Monitoring this cycle helps companies and organizationscontinue to maximize the value of their products and services with theirtarget over time. The purpose of this assignment is to give studentsthe opportunity to understand how each stage in the PLC creates a needfor adjustment to marketing strategies and allows students to assesswhat action(s) need to be taken.

Assignment Steps

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309

Scenario: You currently work asthe marketing manager of your favorite company/organization and managethe success of one of its products or services. Your responsibility isto monitor the stages of the Product Life Cycle (PLC) and adjust themarketing strategies as needed for your product to thrive for as long aspossible. At each stage, you assess changes you need to make to theproduct, price strategy, as well as competition and profit.

Create a 10- to 20-slide (not counting cover slide or reference slide) Microsoft^® PowerPoint^® presentation with speaker's notes covering the following criteria:

• Develop a slide setting the theme and goals of the presentation.
• Define and discuss the PLC concept and its importance to marketing managers.
• Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
• Describe what company/organization and product/service you are using.
• Create one slide for each of the four stages of the PLC describingthe stage and analyzes the implications each stage may have on pricestrategy, product, competition, and profit for your selectedproduct/service. Use the product/service you selected to illustrate eachstage as it is discussed with original examples.
• Discuss the reasoning behind why the PLC is important to marketingmanagers and share examples of possible implications if it is notmonitored.

Cite a minimum of two sources. Use in-textcitations in the presentation slides and speaker's notes to demonstrateyour research.

Format your presentation consistent with APA guidelines.