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Question Description

Every student will do an individual research project on a specific social media marketing topic or issue of your choice. Please do not select a company. Your topic should be specific and interesting to you. It should not be focused on a company, but on a specific social media marketing issue or topic. Remember: this is a research project so you need to rely heavily on the literature (mostly scholarly/peer-reviewed articles). Here are some guidelines pertaining to this research project:

  • I am expecting to receive 8-10 double-spaced pages with 12 points font size for this social media research project.
  • At least ten references mostly scholarly articles are required (do not forget to check the box when you search the library databases, including Business Source Complete and ABI Inform Global). If you do not know how to use these library databases, please contact a librarian in the library.
  • Be careful in using the web sites as references since anybody can publish anything whenever on the web. Do not use the web in your citations.
  • Rely mostly on the scholarly references in your citations.
  • You need to use APA style for references citations at the end of the paper and to integrate the references inside the paper using APA style as well.
  • You need a good organization for the paper, including headings and sub-headings (titles and sub-titles) inside the paper.
  • You need to proofread your paper to be error-free. No Typos. No Grammar mistakes. No weak sentence structure. It is absolutely your responsibility to ensure the perfection of the paper.
  • You need a specific project title, cover page, and table of content for this research project.

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