Social media and its use have major implications in the business ethics arena.

Read the case study: Social Networking and Social Responsibility (pp. 410-417) and address the questions found on pp.416-417

Questions for Discussion

1. What are the benefits and risks associated with a company’s use of social networking?

2. Are there any significant differences between a company’s use of social networking technologies and an individual use?

3. As a social media user, are you concerned that your information is tracked for “advertising” purposes? Why or why not?

4. CompareIBM’s private social network Blue Pages with a public social- networkingsite like Twitter or Facebook. Do you think user information is anysafer on Blue Pages? Why or why not?

5. What responsibilities do companies have regarding private company social- networking sites?

6.Do you think it’s right for companies to collect and analyze user datafrom social- networking sites in order to influence consumers? Why orwhy not?

Grading Criteria – Unit 6 Social Networking and Social Responsibility

Points

Thoroughlyaddresses case study questions. No more than 15% of the submission isdirect quote. Student relies on summary and paraphrase to demonstrateunderstanding of material.

0-50

Contains no grammatical or mechanical errors

0-25

Submission is no fewer than 500 words INCLUSIVE of questions and references.

0-15

Includes APA-formatted in-text citations and References page. REQUIRED.

0-10

TOTAL