CH.1

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Yes i agree that news release are backbone, as news releases can sell a product, stock, or image. Plus they are cost effective, any organization can create news release, they can form basis of stories and improve the brand image

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A strong headline will pull in journalists seeking good stories. The headline should be as engaging as it is accurate. Because people are busy , we must assume that they will only read the first sentence and then scan the rest — and even thatʼs a generous assumption. Get the message of your news release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.

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Its important to consider SEO because it makes the content easily retrievable on search engines, its a marketing tool and it can give website better visibility. Keywords are the most important information about SEO to keep in mind.

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A social media release is more basic and easy for the readers to read, plus its easy to share to anyone and offer readers to access to a collection of relevant information

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Multimedia news release are more effective because its more widely distributed – because each element of a multimedia release is distributed separately, and can pull its own audience – in social networks, and on search engines. Multimedia news releases content is shared much more faster on social networks.

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and i want answer for the questi (The most important information should be in the lead of a news release. There can, however, be some question about what information is most newsworthy. A company, for example, is planning to announce a $10 million overhaul of the information technology (IT) system at its headquarters in Charlotte, North Carolina. The project will also require the hiring of 150 new IT personnel. If you were writing the lead for this news release for dailies in North Carolina, would you emphasize the $10 million overhaul or the creation of 150 new jobs?)