Question Description
Please select ONE of the following:
1. Reflect on a case of business model innovation you have observed from your own daily work and life. Discover a company that not everybody is aware of and steer away from household names (such as Amazon, Walmart, Starbucks, Southwest……) and companies discussed in cases. Guided by the business model canvas, analyze what are the innovations and what value do they provide. Also compare with at least one competitor to see how these innovations gave an edge to the company involved. For example that one highly potent area of business model innovation nowadays is in the platform business area, and how one company can design the features of its platform to beat another in gaining more users and popularity. Or,
2. Research in depth one major innovation that is changing the business and life of our times, e.g. deep learning, electric cars, self driving cars, gene sequencing, blockchain, etc. Note it's critical that you use specific use cases and realistic projections of the stage of the innovation and when it will take off, e.g. projected annual market growth, annual cost reduction based on valid research and data, rather than engage in abstract and grand narratives.
It's important to display critical and independent thinking in your analyses, and please refer to the rubric for details on the evaluation. Length guideline is roughly one page length, and quality of thinking is valued more than quantity, and you are encouraged to use bullet points and short sentences and short paragraphs which cut right to the point.
Attached:
1- rubric
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