Question Description
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
- Assignment Steps/Format
Construct a minimum 900-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address item #1 and at least two other elements (from the Price and Place/Distribution list below) to be applied in the Price and Place/Distribution section of the marketing plan in week 5. Please, address both the Domestic and the Foreign Market for each one of the three elements you select from the List below.The three selected elements should be three for the domestic market and three same elements for the selected foreign market.The selected company is the Week One researched Company; the specific product/service were selected in Week Two.- Price and Place/Distribution:
- Distribution Strategies (Domestic and Foreign in separate sub-headings)
- Channels, Mass, Selective, Exclusive (Domestic and Foreign in separate sub-headings)
- Positioning within channels (Domestic and Foreign in separate sub-headings)
- Dynamic/Static Pricing Strategies (Domestic and Foreign in separate sub-headings)
- Channel tactics (Pricing) (Domestic and Foreign in separate sub-headings)
- Daily pricing, promotion pricing, List pricing (Domestic and Foreign in separate sub-headings)
Note: Charts/graphs/tables do not count toward the word count.
Please, differentiate the product/service/ price and distribution for the domestic country and for the selected foreign country separately – explaining the reasons for the differences.
Make sure you have checked for Plagiarism.The plan will be a continuation of your global or multi-regional business you chose in Week 1 and confirmed in week 2. This will be incorporated into your overall marketing plan for Week 6.Please, make sure that your paper contains 3 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above. - Price and Place/Distribution:
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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