This paper will be submitted on Turnit

Option 1: Analysis Paper on Women’s Health Portrayed in Advertising

1. Become aware of advertising about women. Look at billboards, magazines, television, products in stores, etc.
2. Select one advertisement or picture that portrays women or suggests a goal for women that is unrealistic and unhealthy. Include a copy (or the URL of the Web site) of the picture in your report. Find something that is not a diet ad.
3. Discuss the message being sent by this advertisement or message. You could conduct a small focus group of friends or family to solicit their reactions. Consider asking different age groups for a response.
4. Who is the suggested audience of this message? What age group is being targeted? Will other groups be affected by this ad?
5. Discuss how this advertisement/picture/message could affect women’s health. Is this product necessary?
6. Could this message be presented in a different format? How could this company still achieve their goal?
7. Write a letter to the company discussing your response and why this advertising is a concern: Include a copy of the letter in your paper. Write the letter as a concerned consumer or health professional. Do not write that you are doing this as an assignment, as it detracts from the sound of your intent.
8. Limit the content of the paper to 3–5 pages (not including title page, reference page or letter). Include at least two appropriate references to support your discussion.
9. Papers must be typed and written in a consistent format. Grading will be on creativity, grammar, clarity, conciseness, and APA style format. Refer to the Paper Evaluation Rubric for grading criteria.
10. Submit your paper using the Submission link.

There are two ways that you can approach this paper. One is to find a product advertised that is unrealistic or that is some kind of hype that people fall for and is not healthy. The other approach is to consider how the media uses women and sex to sell every product under the sun. Find one of those products and explain how women were exploited to sell a product that really doesn't require sex or nudity from women to advertise.

Option 2: Analysis Paper on Barriers to Breastfeeding in the Media

Select a message, event, item, etc. about a product that supports the continuation of a bottle-feeding culture. Do not use formula ads or their products.

1. What is the message or item you have selected? Include the picture or URL of the Web site.
2. Who is the intended audience? How often is the message or item seen by the community?
3. Is this item intended to influence infant feeding choices or is it unrelated?
4. How is a bottle-feeding culture being supported by this message or item? You may want to conduct your own mini-focus group. Does this message say anything to the consumer about breastfeeding?
5. Who is responsible for this message? What interest, if any, do they have in babies/feeding choices?
6. What is an estimate of the dollars involved in this message?
7. Write a letter to the responsible agency, company, or person explaining the current recommended standards for healthy mothers and babies. Discuss what message they are currently sending. Suggest elimination of this item or alternative messages they could include. Do not state in your letter that you are a student completing an assignment. Your message will have more impact if it comes from a consumer.
8. Include appropriate references to support your discussion and letter.
9. Limit the content of the paper to 3–5 pages (not including title page or reference page).
10. Include at least two appropriate references to support your discussion.
11. Papers must be typed and written in a consistent APA format. Grading will be on creativity, grammar, clarity, conciseness, and APA style format. Refer to the Paper Evaluation Rubric for grading criteria.
12. Submit your paper using the Submission link.