Question Description
Please answer the following questions
Google has been a leader in digital analytics. They are used to track website traffic, unique visitors, conversion rates and more. It takes a bit of research and knowledge on how to read the statistics but once learned it is a valuable tool. Very cost effective as well for smaller companies.
1. One great challenge for email and social media promotion is conversions. What is a strong conversion? Is it a sale? Is it a stronger distribution list? Is it contacts?
2. What strategies would you set in place once conversion is made to retain that customer? How and why is this important?
3. What is the author referring to by Tools of the Trade: Market Research and Qualitative Data Collection Methods and Techniques? (Use attached reading to answer this question)
4. Compare and contrast competitive intelligence and digital intelligence. List an example of each. (Use attached reading to answer this question)
5. Behavioral Targeting: Behavioral patterns of consumers is often used in marketing but is this what we really mean by this term? Is it that simple or a much more comprehensive approach?
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