Unit VIII AssignmentDestination AnalysisA destination is an area of visitor appeal that includes attractions, accommodation services, and support services. It may bedefined by physical, thematic, or administrative boundaries, and it embraces a set of distinctive images and qualities thatgive it a brand identity, which is recognizable by potential visitors.A key consideration of whether an area can and should be managed as a destination is whether it has a clear and distinctiveidentity that can be promoted and described to visitors and recognized by them.For this assignment, you will assume the role of the city marketing manager for a destination city in your state. As thedestination manager, you should have a sound knowledge and assessment of all of the features of the city that relate to thevisitor economy. Analyze the steps involved in the development of a destination market for the tourism/hospitality segment.Discuss what steps are necessary for a tourism/hospitality marketing business plan.Complete an analysis of your city as a destination. Your submission should be a minimum of two pages in length andshould be formatted in APA style. You must use a minimum of two academic resources including your textbook. Citationsand references should be included along with a reference page for any sources.Course Textbook(s)Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S. (2017). Marketing for hospitality and tourism (7th ed.). Boston, MA:Pearson.