Question Description
This week you will continue researching Ford Motor Companybusiness model and focus on the key drivers of sales/revenues andoperating income.
Recommended Resources:
10-K Report, Items 1 and 7
Company website
The Yahoo! Finance website
Standard and Poor’s NetAdvantage on the Stafford Librarywebsite. Review the Stafford Library Guide for tips on navigatingthe database.
Your task is to prepare a report with the required informationprovided below. Use the same heading names (in bold) beforepresenting the information as requested.
Report Headings that are to be used:
Name of Company and Ticker Symbol: Companyname, ticker symbol
10-K Report: Paste the direct URL to thecompany’s most recent 10-K Report
Company Website: Paste the URL to the company’swebsite
Company Business Model: This section shouldaddress the following:
Segment Data: Use the bulleted format to list the company'ssegments/product lines and hte percent that each segmentcontributes to sales/revenues. Segment data should be reported inpercentage terms. Note: You may need to convert dollar data topercentages. Remember to check that the percentage for all segmentscombined is 100 percent. (5 points)
Review of Significant Events: List key events from the last fiveyears, such as acquisitions, divestitures, new products and/ormarkets, and changes in management. Look for a timeline or historyon the company's website to get started. (5 points)
Evaluation: Using the information you'vecollected so far, comment on the company's business model. Identifyand discus any strengths and/or concerns.
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