The report must be prepared in APA format. Apartialformat guide will be available atanother link that illustrates the desired format (margins,spacing, etc.) as well as thedesired headings.If necessary, please consult the APA style manual, 6thedition.

The report will contains these major sections:

A.Prefatory pages used in APA reports (Title Page,Abstract)

B.Introduction. Providemultipleparagraphs of company background information(history,products/serviced offered, locations, interesting facts, etc.)forbothcompanies selectedthat comes from three sources—the course textbook case andtwo sources from sourcesother thanthe course textbook; may not use any directquotations from thesourcesused; must provide in-text citations to document thesourcesof information used; may notsubmitbackground information summariessubmitted by anyone for any other assignment).

C.Case 1 (use the case’s title as the heading)

1.Section preview. Provide a short paragraph that identifies the subsectionsto be covered within this section (the subsections of this section areidentified in items 2-5immediately below).

2.Case summary(use a heading above this subsection; write multipleparagraphsthat summarize the caseissues [facts or issues that lead to thecompany’s ethical situation]rather than present additionalcompany“background” informationthat should have been reported earlier inthereport; may not use any direct quotations from the case or any othersource;must provide in-text citations to document the source ofinformation used; andmay notsubmitsummaries prepared by anyoneforany otherassignment).

3.Responses to anythreeof the printed discussion questions(use descriptiveheadings above each subsection that summarize the wording used in thequestions; writeseveral fully developed paragraphsfor each of thediscussion question responses;since the instructor wants to see yourreaction to the article—rather than the textbook author’s reactions—it isnecessary to include items that provide your own insight, such as personalillustrations and personal opinions;may not use direct quotations from thecase or any other source; may not copy responses prepared by anyone elsefor any other purpose).

4.Application of relevant ethical concept(s) from the textbook(use a headingabove this subsection; writeseveral fully developed paragraphs thatdiscussa textbook concept that somehow applies to the case; use APA in-text citationsfor each concept included; may not use direct quotationsfrom the case or any other source; may not copy summaries prepared byanyone else for any other purpose).

5.Company update(use a heading abovethis subsection; writeseveral fullydevelopedparagraphs that summarizea recentjournalarticle(notcompany website)you found about a recent ethical incident–positive ornegative–involving the company in this case; may not use any directquotationsfrom any other source; must provide in-text citations todocument the source[s]of information used; may not copycompanyupdatesummaries prepared by anyone else for any other purpose).

D.Case 2 (use the case’s title as the heading)

1.Section preview. Provide a short paragraph that identifies the subsectionsto be covered within this section (the subsections of this section areidentified in items 2-5 immediately below).

2.Case summary(use a heading above this subsection; write multipleparagraphs that summarize the case issues [facts or issues that lead to thecompany’s ethical situation] rather than present additional company“background” information that should have been reported earlier in thereport; may not use any direct quotations fromthe case or any othersource; must provide in-text citations to document the source ofinformation used; and may not submit summaries prepared by anyone forany other assignment).

3.Responses to anythreeof the printed discussion questions(use descriptiveheadings above each subsection that summarize the wording used in thequestions; write several fully developed paragraphs for each of thediscussion question responses; since the instructor wants to see yourreaction to the article—rather than the textbook author’s reactions—it isnecessary to include items that provide your own insight, such as personalillustrations and personal opinions; may not use direct quotations from thecase or any other source; may not copy responses prepared by anyone elsefor any other purpose).

4.Application of relevant ethical concept(s) from the textbook(use a headingabove this subsection; write several fully developed paragraphs thatdiscuss a textbook concept that somehow applies to the case; use APA in-text citationsfor each concept included; may not use direct quotationsfrom the case or any other source; may not copy summaries prepared byanyone else for any other purpose).

5.Company update(use a heading above this subsection; write several fullydeveloped paragraphs that summarize a recent journal article (notcompany website) you found about a recent ethical incident–positive ornegative–involving the company in this case; may not use any directquotations from any other source; must provide in-text citations todocument the source[s] of information used; may not copy companyupdate summaries prepared by anyone else for any other purpose).

E.References

Include an APA-formatted reference page citation for each secondary source citedwithin the body of the report: course textbook, sources used for backgroundinformation, and sources used for company update information. Students areencouraged to consult an APA format guide in preparing their citations.

Case 1: Zappos: Stepping Forward in Stakeholder Satisfaction

Questions:

1. Does Zappos effectively focus on stakeholder happiness, and how does this approach affect the ethical culture?
2. Has Zappos developed long-term relationships with customers and employees that provide a competitive advantage in the purchase of shoes and other products?
3. Has Zappos effectively managed ethical risk, and what are potential ethical risks in the future?

Case 2: Enron: Questionable Accounting Leads to Collapse

Questions:

1. How did the corporate culture of Enron contribute to its bankruptcy?
2. Did Enron's bankers, auditors, and attorneys contribute to Enron's demise? If so, how?
3. What role did the company's chief financial officer play in creating the problems that led to Enron's financial problems

Cases can be found near the back of the coursetextbook (Ferrell, Fraedrich, & Ferrell, Business Ethics, 11th edition).