Purpose:

Writing in your journal will help you retain the material, improve your critical thinking skills and reflect on what you learn. You will also receive individual feedback from the instructor to guide your progress in this course.

Directions:

Please choose any ONE of the questions below from this unit and write at least a 2 paragraph journal entry that reflects your understanding of this topic. Sound critical thinking involves understanding various points of view, evaluating positions, and then your own opinion. First, gather information, evaluate the legitimacy of the arguments, paraphrase the evidence you used to form your position using your own words (remember citations f you quote a source), and finally establish and explain your position on this topic.

Click on the link above to post your Journal Entry. Before posting your entry make sure it is grammar and spell checked. You are strongly encouraged to look at the rubric grading below to see how your entry will be scored.

Only the instructor will be able to see and comment on your journal. Your classmates will not be able to view your entry.

Unit 4 Journal Questions (please choose one question from this list):

• Identify and discuss the four areas of the evolution of marketing. (Chapter 13);
• What are the important elements in the total product offer of Northern Virginia Community College? (Chapter 14);
• What is utility? What are the major types of utility? Give an example of how marketing intermediaries can provide each type of utility (Chapter 15).
• Explain how publicity differs from advertising. What are the advantages and disadvantages of publicity in a firm's promotion strategy? (Chapter 16).
• Explain the difference between viral marketing, blogging and podcasting. (Chapter 16).

Grading: