Question Description
We are about to redesign the ROSS company to let the company becomes better. By following these information:
- How did you recognize the redesign needs?
- Product management
- Strong competition
- Negative feedback
- out-date interior design
- Who is the target market – did it change from their primary target market? Explain why this is the target market you have chosen.
- Low income and middle income (age 14-60)
- Recap of the SWOT analysis (only the areas that impacted your plan), Cost of plan?
-
Strengths Weakness - One of the biggest off-price store
- Convenient locations
- Wide assortment styles and fashions
- Lack of e-commerce involvement
- Visually un-appealing Stores
- Lack of stores outside of the US
Opportunities Threats - Trump Tax Plan benefit low income customer
- Other retail stores are closing down their store
- Minimum wage increases
- Competitors is getting more and more
- The rental rate increase in California
- Increasing raw material pricing
Answer the question: Expected impact to the business?
- write about 200-250 words.
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