Question Description
After the meeting of the Board of Directors, the Chairwoman of theBoard calls you into her office. She offers you a cup of coffee and isimpressed with the information that you presented in the meeting andyour understanding of new ventures. She says:
“We’re ready to invest in a new generation of business leaders. Thereis so much talent arising from business schools and the passion forentrepreneurism, innovation, and business excellence helps to build astrong economy. I’d like you to work with a multicultural team ofentrepreneurs to develop a global small business. You will need toprepare an executive business plan presentation for the global smallbusiness for the board of directors, a brand logo, and a prospectivecommercial that could be used to advertise the global small business’sproduct or service. If the global small business idea is successful, theBoard of Directors may approve startup funding of up to 1 milliondollars.”
Using Bloomberg Businessweek B-School Connection resources, researchentrepreneurism and small businesses, and create an executive businessplan presentation of 15–20 slides that includes the following:
- Company Logo: An original creative graphic that identifies your company or brand.
- Company Information: The name and background of your global small business including founders, history, current number of employees, and location.
- Mission Statement: The purpose of your global small business.
- Product or Service: A description of the products or services that your global small business will offer.
- Market: The market for your global small business, including regions served and competitors.
- Advertising: An original creative commercialfor the products or services. The commercial should be created using anonline video technology or a presentation technology. Provide a link tothe commercial in your PowerPoint presentation.
- Financials: The projected operational financial needs for your organization and the potential investments needed.
- Growth Potential: The projected financial and market growth of the company over 5 years.
Provide a reference list at the end of your presentation of at least20 Bloomberg Businessweek B-School Connection articles, and includein-text citations for the articles in APA format.
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