ASSIGNMENT 2

WRITTEN COMMUNICATION

Due Week 9, worth 200 points

Business managers use written communication every day. Opportunities for written communication in the business world include everything from reports, memos, and documentation to emails, instant messaging, and social media. Effective written communication can help build and grow business relation- ships, accelerate results, solicit input and feedback, and rally personnel toward shared goals. Your ability to write messages that are clear and concise, while positioned strategically and presented professionally, will distinguish you

in your field.

In this assignment, you will develop a written communication for the challenge or opportunity scenario you have identified. The written message needed to fulfill this assignment will depend on your scenario.

INSTRUCTIONS

Compose a written communication based on your Strategic Communications Plan.

PART 1

1. Develop Your Written Communicationa) State your key message clearly

i. Do not “bury the headline” — the main point should be presented directly

ii. Your key message must be clear and conciseb) Provide the necessary information and build credibility

i. Provide an appropriate amount of background information for the audience, given the type of communication

ii. Get to the point without unnecessary verbiage

iii. Build your position as an expert or trusted colleaguec) Support your key message with three or four supporting

points/reasons
i. Supporting points should be appropriate for the context

and needs of the audience
ii. Reasons should be compelling and relevant

d) Employ either the Consult/Join or Tell/Sell techniques

e) Clearly relay to the audience an actionable request2. Write Professionally

a) Communication should be clear and concise
b) Communication should build logically
c) Sentences should flow smoothly, using appropriate

transitions and varying sentence structure
d) Employ appropriate formatting for ease of reading and clarity

of message (headers, bullet points, etc.)3. Demonstrate Professional Presence

a) Be authentic and genuine in your communication
b) Use the appropriate tone and vocabulary for your audiencec) Establish rapport to connect with your audience and

grow the relationship

PART 2

4. Channel and Style
a) Explain why you chose the specific channel you used for the

written communication
b) Explain what style you employed in your written communication

and why (Sell/Tell or Consult/Join)
5. Use Feedback to Refine Your Communication

a) Describe or list the feedback you received on your written communication from the week 6 Discussion Board

b) Explain how you used the feedback to revise and improve your message